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Holding your baby close not only steadies their heartbeat, temperature, and breathing, but also nurtures safety, love, and a lasting bond between you.
- Mike Andrews -
Intentional design
Everything we do starts with why
Made with care
We believe in building better
A team with a goal
Real people making great products
Why Choose Our Brand Over Others
See how we compare to the competition

A family for families
We are a Swedish family business dedicated to creating safe, thoughtfully designed products for babies and parents around the world. Our mission is to make everyday life easier, strengthen family bonds, and help those with young children cherish every special moment.
Safety comes first in everything we do. It’s the foundation for every new product we create and every improvement we make. With decades of experience and a commitment to exceeding established safety standards, we strive to provide parents with products they can trust completely.
As a family-owned company since 1961, we’ve always put families at the heart of what we do. For generations, we’ve listened to parents and experts to design timeless essentials that support parenthood and stand the test of time.
We recognize that everything we do affects the planet, and we’re committed to ensuring our production never comes at the expense of future generations. That’s why we continuously strive to reduce our carbon footprint.
