See what’s just arrived

Shop now

Holding your baby close not only steadies their heartbeat, temperature, and breathing, but also nurtures safety, love, and a lasting bond between you.

- Mike Andrews -

Intentional design

Everything we do starts with why

Made with care

We believe in building better

A team with a goal

Real people making great products

Why Choose Our Brand Over Others

See how we compare to the competition

Features
Our Brand
Others
Trusted Swedish Design & Quality
Ergonomic & Hip-Healthy Certified
Soft, Breathable Fabrics
Exclusive Offers & Bundles

A family for families

We are a Swedish family business dedicated to creating safe, thoughtfully designed products for babies and parents around the world. Our mission is to make everyday life easier, strengthen family bonds, and help those with young children cherish every special moment.

Safety comes first in everything we do. It’s the foundation for every new product we create and every improvement we make. With decades of experience and a commitment to exceeding established safety standards, we strive to provide parents with products they can trust completely.

As a family-owned company since 1961, we’ve always put families at the heart of what we do. For generations, we’ve listened to parents and experts to design timeless essentials that support parenthood and stand the test of time.

We recognize that everything we do affects the planet, and we’re committed to ensuring our production never comes at the expense of future generations. That’s why we continuously strive to reduce our carbon footprint.

Read more
ROOTED IN LOVE